How to Make Dynamic Ads Less Intrusive in Your Podcast(s)…
This episode focus on podcast ads—not how to get ads for your podcast (that’s a whole separate matter) but rather how to integrate them into your podcast. For years, host read live read ads were “baked in” the episode itself. Now with the advent of dynamic ad insertion, ads can be swapped out on the fly according to time, location, etc. This is great except when podcasters do it in such a way that is sounds intrusive or off-putting. Here, I overview my strategy to make dynamic ads more fluid within your podcast(s). So listen and afterwards, please feel free to ask questions or offer opinions of your own, whether down in the comment section or by hitting me up on social media @PhilSvitek.
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