Rethinking How Marketing Works…
Raja Rajamannar is an accomplished global business executive with more than 25 years of experience, the last six of which have been in the role of Chief Marketing & Communications Officer for Mastercard and President of the company’s healthcare business. Recently he published a book called Quantum Marketing (https://www.amazon.com/Quantum-Marketing-Mastering-Tomorrows-Consumers/dp/1400223954) that examines the new landscape of marketing, branding and advertising. This is the concept I introduce to you in this episode, because if you don’t understand it, you’ll get lost in the shuffle. It requires a new mindset to tackle the logistics to be successful today and tomorrow. For more info on quantum marketing, read his book or check out Gary Vee’s interview with him (https://youtu.be/7hprMu7js_Q). After listening, kindly feel free to ask questions or offer opinions of your own, whether down in the comment section or by hitting me up on social media @PhilSvitek.
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